The demand for CBD is growing and it’s being led by Millennials and Generation Xers. Brightfield Group, a cannabis analytics firm, found that 71 percent of users come from these two consumer segments. Data also shows that Millennials are more frequent users – that is, they take multiple CBD doses per day – than other age-based demographic groups.  BDS Analytics out of Boulder, Colorado, who tracks the cannabis market, forecasts that CBD sales will exceed $20 billion by 2024, representing a compound annual growth rate of 49 percent.
An eBay executive speaking to Yahoo News in 2018 explained the demand for CBD among Millennials, in particular, was being driven by a need for products that ease their state of mind. That year, according to eBay, Millennial shoppers purchased 39,000 CBD oils and supplements and conducted 284,000 related searches, seemingly in an effort to treat symptoms of anxiety.
American Psychological Association reports that 12 percent of Millennials have officially been diagnosed with an anxiety disorder — almost twice the percentage of Boomers who have been similarly diagnosed. One expert attributes anxiety to the fact that “Millennials have seen two major economic collapses, higher rates of divorce among their parents, a skyrocketing student loan crisis and a widening gap between the rich and the poor.”
How CBD Helps Reduce Anxiety
In understanding how CBD can help reduce anxiety, research suggests that CBD impacts the endocannabinoid system (ECS), which is made up of neurotransmitters that send chemical messages between neurons, the cells that transmit nerve impulses. It also may control the release of serotonin, a chemical that has a wide variety of functions in the body and contributes to wellbeing and happiness.
While more research is needed on CBD and anxiety, a 2011 study found that CBD was able to reduce Social Anxiety Disorder (SAD). This preliminary study aimed to compare the effects of a simulation public speaking test (SPST) on healthy control patients and treatment-naïve SAD patients who received a single dose of CBD or placebo. Pretreatment with CBD significantly reduced anxiety, cognitive impairment and discomfort in the speech performance of control patients, and significantly decreased alert levels in their anticipatory speech. The placebo group presented higher anxiety, cognitive impairment, discomfort, and alert levels when compared with the control group.
Fortunately, it appears that many Millennials experiencing anxiety are opting for natural remedies for health and wellness. In their effort to find natural ways to reduce anxiety, they are turning to CBD in lieu of prescription medications, including opioids, which can become addictive.